Privacy policy

PTH Store operates this online shop and website. All services are hosted by Shopify. This Privacy Policy complies with Hong Kong Personal Data (Privacy) Ordinance Cap.486 and describes how we collect, use and disclose your personal data. If there is conflict between Terms of Service and this Policy, this Privacy Policy prevails for data handling matters.

By accessing our website, you acknowledge and consent to our data practices laid out below.

Personal Data We Collect

• Contact details: name, residential/billing/delivery address, phone, email
• Payment & financial information: card details, transaction records
• Account credentials: username, password, preferences
• Order & shopping history: cart, purchased, returned items
• Support correspondence content
• Device data: IP address, browser, unique identifiers
• Website browsing activity logs

Sources of Personal Data

1. Directly submitted by you
2. Automatically collected via cookies & device signals
3. Authorized service providers (Shopify, logistics, payment gateways)
4. Legitimate marketing partners

Cookies & Tracking Technologies

• Necessary Cookies: mandatory for login, cart and checkout, cannot be disabled
• Analytics Cookies: track visitor traffic to improve site
• Marketing Cookies: Meta Pixel, Google Ads for remarketing

You may block non-essential cookies via browser settings, only personalised ads will stop, core shopping functions remain usable.

How We Use Your Personal Data

1. Deliver & Improve Shopping Services

Process orders, payments, shipment, returns, maintain your account, recommend matching products.

2. Marketing Communications (Opt-out Model)

We send promotional emails with unsubscribe link in every mail. After opt-out, only order-related transaction emails will be sent.

3. Security & Fraud Prevention

Verify identity, detect suspicious transactions, secure payment environment.

4. Customer Support

Reply enquiries and after-sales requests.

5. Legal Compliance

Respond to official legal requests and enforce store policies.

Disclosure of Personal Data

• Share with Shopify, logistics, payment and support vendors;
• Authorized advertising partners (you may request data opt-out);
• When you explicitly consent (social login, delivery);
• Business merger, liquidation transfer;
• Comply with court/government legal orders.

Relationship with Shopify

Your data will be transmitted to Shopify servers which may be located outside Hong Kong. Shopify independently processes user data, refer to https://privacy.shopify.com/en for its privacy rules.

Third Party Links

External hyperlinks are not under our control, please read third-party privacy notices before browsing external sites.

Children’s Data

This service is not intended for minors. We do not knowingly collect minor’s data; guardians may contact us to delete records. We do not sell personal data of users under 16.

Data Security & Retention

Online transmission cannot guarantee absolute security. Data will only be stored as long as required for business and legal obligations, then anonymised or destroyed.

Your Rights under Hong Kong PDPO

• Right to access your personal data;
• Right to correct inaccurate data;
• Right to request erasure;
• Data portability right;
• Opt out of marketing emails.

We will respond to access requests within 40 calendar days. Reasonable admin fee may apply for access requests; correction requests are free of charge.

Complaints

You may contact us for data handling complaints, or lodge a complaint with Office of the Privacy Commissioner for Personal Data (PCPD) Hong Kong.

International Data Transfers

Your data may be stored outside Hong Kong. For transfers outside EEA/UK, we adopt EU Standard Contractual Clauses (SCC) for data protection.

Policy Amendments

We reserve the right to update this Privacy Policy, revised version will be posted on this page.